Web Software Development and web company as it should Be
In the earlier times having a website with the web address printed on your card was more of a status symbol for the business owners. In those days Google was still in its nascent stages and practically there was no social media. Doing some real business through your website was quite an enormous or rather an impossible task.
The only way in which the eyeballs could be generated was by buying expensive advt. space on the popular portals like Yahoo, AOL, or Rediff.com. In comparison, in the present times we have dozens of search engines competing with each other to give the visitor the best of the web, we have tools like blogs, Photo albums(Flicker), video (You tube), and other social media where one can spread the word about his products and services.
Discussing the need of a professional website, the advent and the spread of the internet across the globe and easy availability of information has constrained many companies to revamp their websites in line with the needs of prospective customers using the latest in tools and technology. It is a well known fact that majority of the visitors use the search engines to find products and services. Thus it is very much imperative that your website provides all the required information in a lucid and a crisp manner. Some of the important facets of a professional website are:
1) No Flash intros or massive animation
This is stringently required in today’s websites. The visitor does not have enough time to wait and see your flash animation even before he has actually visited your home page.
2) Key Product/ service related information on the home page
This is a very important aspect that is missed by majority of the website owners. Usually website home pages have flash banners followed by a half page write-ups about the company known as ‘About us’. The crux is that if the customer is really interested in buying your product and services then he would be inclined to known about you. Thus the key information about your product and services should be given on the home page itself.
3) Contact information on key web pages
Majority of the websites put their key information only on the contact us page. But the fact of the matter is that majority of your customers would like to know where you are located and how you can be reached by phone/fax/ or e-mail. This information needs to be displayed on your home page, product catalogue pages, service/support pages, and most importantly the contact us page.
4) The web content
The website content is very important as it converts more sales. A content that is well written would definitely make people learn ,react, and get prompted to buy your products. The web copy should be free of any typos, or grammatical errors.
5) Easy Navigation
Your website should be such that the customer finds information on it easily otherwise they would leave. Thus it is important that a clean navigational structure is given to them.
6) Dead Links
There is nothing more embarrassing than your potential customer visiting your website and reaching broken or dead links. A web site with too many inner pages usually runs into this type of problem. If there is no content on the web page then do not link that page. You can always come back and fill in some content and link that page with the rest of the website. Many online tools are now available that can help you in sniffing out dead links.
7) A good web host
There is no point in having a website that is fantastic but does not show up when it is required the most. It is imperative that thorough research is done before buying your domain name and web hosting space. It is always prudent to find a web host who can vouch to keep your website live with minimum downtime, and is reachable whenever your website goes offline.
Web software development is a complex task. Only the best in the business should be hired to do the job. Among all the countries that have emerged as the best places that can do the web development services it is the country of India that has carved a niche for itself. Web development India has truly come of age.