Web Development Company Chennai – Must have
Without an iota of doubt it can be said that social media and it’s most often used small screen cousin mobiles have possibly become the most important sector in marketing and advertising. The professional web design companies are spending more time in satisfying their users. It can be said that the web design agencies are catering to the needs of the customers of this section.
There is a product called ‘Mention’ that allows the site owners to monitor their brand or keywords on the web. Mention is an outstanding tool for social media and web monitoring. With the help of this tool you can set up alerts based on the keywords and content and in no time the articles related to those keywords would be displayed through the Mention application. The monitoring and tracking of keywords helps in identifying potential new businesses, build relationships, and most important of all help you to immediately respond to a situation that could potentially damage your brand.
Although there are many monitoring tools available but majority of them are expensive and have severe limitations. Mention is free from both of the above limitations. Even though Google Alerts is a good product but the fact is that it is not comprehensive and does not offers the same level of functionality. Mention also provides a free version on trial with which you may get started and also an affordable professional plan. In case you decide not to proceed with the trial, you need not cancel it, it would revert auto to free plan. The Mention has an exceptionally clean interface that makes it very easy to manage and keep track of all the alerts spawned by the tool.
Some of the key features of Mention are:
- It sets up alerts for the website’s keywords, it’s brand as well as competitors and allows viewing within the application, in your social site or via e-mail
- The tracking of the mentions of keywords on blogs, websites, and also social media sites and their forums. It displays the source of each mention and that too within the user interface so that you do not have to see the other sites and open additional windows.
- One of the best things about the Mention is that it allows the direct interaction with the alerts as they are displayed in the application.
- In response to your interaction Mention would adjust results brought to the application. For instance if you repeatedly delete alerts from any application it would soon no longer display further results from that site.
- Mention creates a priority queue that will attempt to identify the important alerts. This would be due to the mention of your name or if it was found on a site with exceptional traffic. There is another feature that would be added and that is the priority based responding to someone with a high Klout score. The Klout score is a 1-100 score indicating how influential you are online.
Any web development company that claims to be offering quality web development services must be aware of these facts.